An experiment lab for GEO optimisation
This site is the first case study. Every framework and experiment for showing up in ChatGPT, Google AI Overviews, and Perplexity gets tested here, in public, before it's written up anywhere else.
What this lab does
GEO — Generative Engine Optimization — is the practice of getting found, cited, and recommended by AI answer engines. This site is the living proof: the first case study, run on ourselves before we ever recommend a technique to anyone else.
Original Research
Real experiments run against ChatGPT, Google AI Overviews, and Perplexity — not theory recycled from someone else's blog post.
Frameworks & Strategy
Repeatable playbooks for getting cited and recommended by AI search, built from what actually moved the needle.
Real Data, Shared Openly
Original data points pulled from this very site's own testing, published as we collect them — the wins and the dead ends both.